Brand Guidelines — Inferent

Introduction

These guidelines explain how to properly use the Inferent brand across all media. We want to make it easy for partners and the press to use our brand correctly while protecting our identity.

Logo Usage

The Inferent logo consists of our logomark and wordmark. Always use the provided master artwork. Do not alter the proportions, colors, or spacing of the logo.

Maintain clear space around the logo equal to at least half the height of the logomark.
Do not place the logo on busy backgrounds that reduce legibility.
Use the dark version of the logo on light backgrounds and the light version on dark backgrounds.

Color Palette

Our primary colors are Inferent Black, Off-White, and accent tones defined in our design system. Use these colors strictly according to the specified hex codes.

Typography

We use Inter for body copy and specific serif and display fonts for headings as defined in our design system. Maintain high typographic standards, ensuring excellent readability and contrast.

Tone of Voice

Inferent's voice is authoritative, clear, and forward-looking. We speak with confidence about technology while maintaining a premium and understated tone. Avoid hyperbole, jargon, or overly casual language.

Misuse Examples

Do not stretch, distort, or rotate the logo.
Do not add drop shadows, gradients, or outlines to the logo.
Do not change the logo colors.
Do not use the logomark without the wordmark unless explicitly approved.

Contact

For brand assets or approval: [email protected]