Privacy Policy

1. Introduction

Inferent Group S.A. de C.V. and its subsidiaries ("Inferent," "we," "us," or "our") are committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect personal information when you use any of our platforms, websites, or services.

This policy applies to all services operated under the Inferent ecosystem, including Inclick, Harmony, Leuks, ATLAS, PulsePolls, Koda, Blue, Mine, Rumbo, NeoFuturo, Kalia, and Arcadia Consulting. Product-specific privacy notices may supplement this policy where applicable.

2. Information We Collect

Information You Provide

• Account information: Name, email address, password, and profile details
• Payment information: Billing address and payment method details (processed by our payment providers; we do not store full card numbers)
• Communications: Messages you send to our support team or through our platforms
• Content: Files, inputs, prompts, and data you submit to our Services

Information Collected Automatically

• Usage data: Pages visited, features used, session duration, and interaction patterns
• Device information: Browser type, operating system, IP address, and device identifiers
• Log data: Server logs, error reports, and diagnostic information
• Cookies and tracking technologies: See our Cookie Policy

Information from Third Parties

We may receive information about you from third-party services you connect to our platforms, such as OAuth providers (Google, Microsoft), analytics services, or advertising partners.

3. How We Use Your Information

We use your personal information to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Personalize your experience and deliver relevant content
• Communicate with you about updates, security alerts, and support
• Train and improve our AI models (only where you have consented or where permitted by applicable law—see your product's specific privacy notice for details)
• Monitor and enforce compliance with our Terms of Service and Acceptable Use Policy
• Comply with legal obligations
• Protect the safety and security of our users and Services

4. Legal Bases for Processing

For users in the European Economic Area, United Kingdom, or other jurisdictions with similar requirements, we process your personal data on the following legal bases:

• Contract performance: To fulfill our obligations under our Terms of Service
• Legitimate interests: For fraud prevention, security, and service improvement
• Consent: For marketing communications and certain data uses you have opted into
• Legal obligation: To comply with applicable laws and regulations

5. Sharing of Information

We do not sell your personal information. We may share your information with:

• Service providers: Third parties who assist us in operating our Services (cloud hosting, payment processing, analytics, customer support)
• Affiliates: Other entities within the Inferent Group for shared services and operations
• Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to you
• Legal compliance: When required by law, court order, or governmental authority
• Safety: To protect the rights, property, or safety of Inferent, our users, or the public

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our Services. Upon account deletion, we will delete or anonymize your personal information within 90 days, unless we are required to retain it for legal, audit, or safety purposes.

AI model interaction logs may be retained for a shorter period based on your product's specific settings and opt-out choices.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to certain types of processing, including direct marketing
• Restriction: Request that we limit how we use your data in certain circumstances

To exercise your rights, contact us at [email protected].

8. International Transfers

Inferent operates globally. Your information may be transferred to and processed in countries other than your country of residence, including the United States and Mexico, where data protection laws may differ. We implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to protect your data during international transfers.

9. Children's Privacy

Our general-purpose Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. For our educational platform Inclick, which may be used by minors, please refer to the Student Privacy Policy, which includes specific protections for student data.

10. Cookies

We use cookies and similar tracking technologies to enhance your experience on our Services. For detailed information, please review our Cookie Policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website and, where appropriate, via email. The "Last Updated" date at the top of this page indicates when this policy was last revised.

12. Contact

For privacy-related questions, requests, or concerns, contact our Privacy Team:

Inferent Group S.A. de C.V.
Email: [email protected]
For urgent data breach notifications: [email protected]